Content & brand strategist.
Team builder.
Creative leader.
Experience
With more than 20 years in strategic communications and brand strategy, I have worked across verticals, including healthcare, education, government, and technology, to create impactful and engaging digital experiences that connect with audiences and inspire action.
I build high-performing brand and content teams to deliver research-based and user-centric solutions that reflect each organization's identity, voice, and values.
I leverage my skills and expertise in content strategy, UX design, accessibility, and SEO to craft compelling stories that bridge the gap between audience needs and business objectives.
I partner with cross-functional teams, including sales, marketing, and product, to showcase content capabilities and win new business opportunities. As a manager, I nurture and empower my team members to grow their skills and talents and foster a culture of inclusion and excellence.
I’m a doer and a thinker. A strategic problem-solver and storyteller. I love what I do.
Who I am
What I do
Work
Johnson & Johnson • Tufts Medicine • Children’s Hospital of Philadelphia • Ochsner Health • Southwestern Health Resources • American Physical Society • University of California, Berkeley • InterAmerican Development Bank • University of California, San Francisco • Famine Early Warning System • Dominican University of California • SCORE
Competencies
Content strategy
I bring years of experience synching on-page strategies with operations know-how. This allows me to lead large, complex site migrations and digital transformations through proven strategies that work.
Brand strategy
I help organizations articulate who they are, what they stand for, and what makes them stand apart. I then teach them how to express this consistently and authentically across all digital touchpoints to build brand equity and drive results.
Creative leadership
I create supportive work environments where creative professionals feel engaged, inspired, and challenged in all the best ways. I believe in servant leadership, managing as a mentor, and professional growth and development.
Change management
Change is hard, but it doesn’t have to be. I help organizations support their teams through institutional change from a place of empathy and insight to achieve business goals while keeping people first.
Diversity, equity & inclusion
At the core of diversity, equity, and inclusion is belonging. My work centers around helping organizations create a sense of belonging for internal teams and target audiences through my continued study and passion for DEI.
Copywriting + content design
I create copy that expresses brand voice, tone, and style while incorporating on-page SEO, UX design, and accessibility best practices. I believe good content should feel intuitive and effortless, and create the best possible customer experience.
“Content strategy is both an art and a science. But when they’re working together — it feels more like magic.
Storytelling
I'm lucky enough to have made a career out of helping organizations tell their stories. But there are times when it's important to tell your own.
In October 2023, I took the stage in Berkeley, CA to share my story live, without notes, in front of a sold-out crowd.
Stories have this wonderful power to connect communities and transform lives. I am grateful to NPR’s The Moth for the opportunity to tell mine.